THE CHALLENGE
THE CHALLENGE
THE CHALLENGE
THE CHALLENGE

S-RM helps global businesses stay one step ahead of risk. They had a great reputation and loyal clients, but were almost invisible to the wider market. They needed to get noticed, fast.

THE STRATEGY
THE STRATEGY

Business leaders don’t have time for complexity. They want answers, not lectures. We built a brand that worked the same way S-RM does: think fast, act sharp, get to the point.

THE STRATEGY
THE STRATEGY

Business leaders don’t have time for complexity. They want answers, not lectures. We built a brand that worked the same way S-RM does: think fast, act sharp, get to the point.

Sharp thinkers get straight to the point

Sharp thinkers get straight to the point

THE STRATEGY
THE STRATEGY

Business leaders don’t have time for complexity. They want answers, not lectures. We built a brand that worked the same way S-RM does: think fast, act sharp, get to the point.

CREATIVE
CREATIVE

Seven ads. Every word earned its place. Confident, concise, and designed to reward a second look.
The tone felt like a peer, not a salesperson, a brand that respected its audience’s intelligence and time.
High-stature titles. Big impact outdoor. Smart podcast placements. Always where business leaders would see us,  and where S-RM deserves to be.

CREATIVE
CREATIVE
CREATIVE

Seven ads. Every word earned its place. Confident, concise, and designed to reward a second look.
The tone felt like a peer, not a salesperson, a brand that respected its audience’s intelligence and time.
High-stature titles. Big impact outdoor. Smart podcast placements. Always where business leaders would see us,  and where S-RM deserves to be.

KIND WORDS

"Steve and the team at BIRD were the ideal partner, always listened, and pushed for the best, most distinctive work. They gave the campaign a bold look and a sharp voice that sets us apart"

Heyrick Bond Gunning, CEO, S-RM
KIND WORDS

"Steve and the team at BIRD were the ideal partner, always listened, and pushed for the best, most distinctive work. They gave the campaign a bold look and a sharp voice that sets us apart"

Heyrick Bond Gunning, CEO, S-RM
KIND WORDS

"Steve and the team at BIRD were the ideal partner, always listened, and pushed for the best, most distinctive work. They gave the campaign a bold look and a sharp voice that sets us apart"

Heyrick Bond Gunning,
CEO, S-RM
KIND WORDS

"Steve and the team at BIRD were the ideal partner, always listened, and pushed for the best, most distinctive work. They gave the campaign a bold look and a sharp voice that sets us apart"

Heyrick Bond Gunning, CEO, S-RM

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THE STRATEGY
THE STRATEGY

Business leaders don’t have time for complexity. They want answers, not lectures. We built a brand that worked the same way S-RM does: think fast, act sharp, get to the point.

S-RM

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