THE CHALLENGE
THE CHALLENGE
THE CHALLENGE
In a world where tea brands talk about calm moments but say little about taste, Ahmad Tea stands for something different. While others chase single-origin credentials, Ahmad Tea perfects the blend, balancing leaves from across the world to create extraordinary flavour.
In a world where tea brands talk about calm moments but say little about taste, Ahmad Tea stands for something different. While others chase single-origin credentials, Ahmad Tea perfects the blend, balancing leaves from across the world to create extraordinary flavour.
THE STRATEGY
THE STRATEGY
THE STRATEGY
THE STRATEGY
We rooted the campaign in product truth. Ahmad Tea’s black teas are blends by design, not by accident.
Assam for depth, Kenya for brightness, Sri Lanka for liveliness.
By balancing leaves, flavours, aromas and colours, Ahmad Tea achieves harmony, and taste that’s more vibrant and complex.
The Alchemy of the Perfect Blend.
The Alchemy of the Perfect Blend.
The Alchemy of the Perfect Blend.
SOCIAL FILMS
SOCIAL FILMS
SOCIAL FILMS
SOCIAL FILMS
CREATIVE
CREATIVE
CREATIVE
CREATIVE
Water, flavour and colour danced together on screen, visualising the harmony inside every cup. A sensory campaign designed for TV, digital, and in-store. A complete creative system built for global flexibility.
Water, flavour and colour danced together on screen, visualising the harmony inside every cup.
A sensory campaign designed for TV, digital, and in-store.
A complete creative system built for global flexibility.
MEDIA
MEDIA
MEDIA
A 360° campaign: TVC, PMax, print, shopfronts, delivery vans, and more. A long-term investment in distinctive assets that will strengthen awareness and affection.
MEDIA
A 360° campaign: TVC, PMax, print, shopfronts, delivery vans, and more. A long-term investment in distinctive assets that will strengthen awareness and affection.
KIND WORDS
“The careful thought BIRD put into their work, coupled with their excellent customer service, has made them an important partner for Ahmad Tea. Their network of highly skilled designers, creators, and media buyers, has ensured our brief has been executed with precision and creativity.”
Roscoe Young, Marketing Manager, Ahmad Tea
KIND WORDS
“The careful thought BIRD put into their work, coupled with their excellent customer service, has made them an important partner for Ahmad Tea. Their network of highly skilled designers, creators, and media buyers, has ensured our brief has been executed with precision and creativity.”
Roscoe Young, Marketing Manager, Ahmad Tea
KIND WORDS
“The careful thought BIRD put into their work, coupled with their excellent customer service, has made them an important partner for Ahmad Tea. Their network of highly skilled designers, creators, and media buyers, has ensured our brief has been executed with precision and creativity.”
Roscoe Young, Marketing Manager, Ahmad Tea
KIND WORDS
“The careful thought BIRD put into their work, coupled with their excellent customer service, has made them an important partner for Ahmad Tea. Their network of highly skilled designers, creators, and media buyers, has ensured our brief has been executed with precision and creativity.”
Roscoe Young,
Marketing Manager, Ahmad Tea
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Ahmad Tea
BLACK TEA
SOCIAL
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OUTDOOR
IN STORE
Ahmad Tea
BLACK TEA
Ahmad Tea
BLACK TEA
SOCIAL
VIDEO
OUTDOOR
IN STORE