THE CHALLENGE
THE CHALLENGE

Global, one of the UK’s biggest media owners, needed a flexible identity system for DAX, one that stayed true to the master brand while giving sub-brands room to express their strengths.

Global, one of the UK’s biggest media owners, needed a flexible identity system for DAX, one that stayed true to the master brand while giving sub-brands room to express their strengths.

THE STRATEGY
THE STRATEGY
THE STRATEGY

Create a modular design system that works across everything from headline events to sales decks, ensuring clarity and consistency while showcasing each vertical’s benefits.

Distinct design,
cut-through collateral

Distinct design,
cut-through collateral

CREATIVE
CREATIVE
CREATIVE

We expanded the Global palette, introduced product-specific icons, and crafted a bold photography treatment to elevate all collateral.

Next

Next

Linkedin

hello@birdlondon.co

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PRIVACY POLICY
BIRD 2025
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Next

Next

Linkedin

hello@birdlondon.co

Instagram

CONTACT US
PRIVACY POLICY
BIRD 2025
BACK TO TOP

Global
DAX IDENTITY DESIGN

B2B

DESIGN

COLLATERAL

Global
DAX IDENTITY DESIGN

B2B

DESIGN

COLLATERAL