Global developed a revolutionary new way to plan and buy outdoor media, powered by complex data sets.
They needed a simple, compelling way to explain the benefit to clients and agencies.
Demonstrate the tool’s impact through a clear, visual story showing how brands can reach audiences as they move through the London Underground.
We storyboarded, designed and animated a short film that visualised how Access All Audiences transforms outdoor planning.
It became a key sales tool, used at Global’s Outdoor Upfronts and in one-to-one client meetings.
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