THE CHALLENGE
Tea has centuries of culture and craft behind it, but none of that means much if you can’t connect with a Gen Z audience on TikTok.
Ahmad Tea needed to educate and entertain without feeling out of place.
We created snackable, story-driven scripts that turned tea knowledge into native TikTok moments, playful, quick, and visually satisfying.
Each focused on a specific tea: its story, flavour, or cultural quirk.
From the legend of Earl Grey to the meditative calm of green tea, every video delivered a surprising fact or sensory hook, always ending on a satisfying pour. Educational, aesthetic, and algorithm-friendly.
