Bird London

Hiizzy

SOCIAL

DESIGN

AUDIO

Hiizzy

SOCIAL

DESIGN

AUDIO

← BACK TO WORK

THE CHALLENGE

Hiizzy are introducing a new way for homeowners to sell their properties, putting them in control of the process. The challenge was to take an unfamiliar offering and make it feel simple, accessible and appealing, creating social content that would get people talking while showing them exactly how hiizzy works.

HIIZZY ON THE STREET

THE STRATEGY

Our strategy was built around one simple insight: the best person to sell your home already lives there. After all, nobody knows a property better than the person who calls it home.

We put this idea at the heart of our approach, celebrating homeowners and their knowledge while showing just how straightforward selling your own property could be. Across social and radio, the aim was to balance entertainment with education, making hiizzy feel like an approachable, empowering alternative.

HOW TO HIIZZY

CREATIVE

We brought the strategy to life across social and radio, using a mix of entertaining and educational content to introduce audiences to hiizzy.

hiizzy on the Street took the conversation directly to the public, using spontaneous interactions and relatable questions to get people thinking differently about selling their homes.

How to hiizzy took a more practical approach, using a creator-led green screen format to walk audiences through the website and demonstrate how the platform works.

For radio, we let our central insight do the talking, quite literally. A witty back-and-forth between buyer and seller proved that when it comes to knowing a home inside out, there's no better expert than the person who lives there.

Together, the work combined personality with practical information, helping people get to know hiizzy and understand what it could do for them.