Bird London

Financial Ombudsman Service creator campaign

SOCIAL

CREATOR

← BACK TO WORK

THE CHALLENGE

The Financial Ombudsman Service wanted to reach new audiences and raise awareness of the free, impartial help it offers when things go wrong with financial products or services. The challenge was to make a potentially complex subject feel simple, relevant and approachable, helping more people understand when and how the service could help them.

TEA FACTS SOCIAL CONTENT

STRATEGY

We put relatable, trusted content creators at the heart of our strategy, recognising that sometimes the most effective way to explain something complicated is through a familiar face.

By selecting creators with different perspectives, audiences and storytelling styles, we could introduce the Financial Ombudsman Service through everyday scenarios, making the information feel useful, accessible and relevant to the people watching.

CREATIVE

We gave our creators the freedom to make the message their own, translating financial complaints and consumer rights into engaging, easy-to-follow content.

From everyday frustrations to practical explainers, each creator brought their own personality and perspective to the campaign, helping turn a potentially daunting subject into something audiences could understand and relate to.