THE CHALLENGE
THE CHALLENGE
THE CHALLENGE
Green tea is sold on wellness, not taste. Competitors promote the category, but no one explains what makes their tea superior.
Green tea is sold on wellness, not taste. Competitors promote the category, but no one explains what makes their tea superior.
THE STRATEGY
THE STRATEGY
THE STRATEGY
We focused on precision; in sourcing, blending, and brewing. By showing the care that goes into every step, we positioned Ahmad Tea as the authority on great tasting green teas.
Great taste demands absolute precision.
Great taste demands absolute precision.
Great taste demands absolute precision.
SOCIAL FILMS
SOCIAL FILMS
SOCIAL FILMS
CREATIVE
CREATIVE
CREATIVE
A campaign celebrating mastery: from leaf selection to final pour. Built for global use, with films, stills and toolkits ready for local adaptation.
FILM HIGHLIGHTS
FILM HIGHLIGHTS
FILM HIGHLIGHTS
KIND WORDS
“The careful thought BIRD put into their work, coupled with their excellent customer service, has made them an important partner for Ahmad Tea. Their network of highly skilled designers, creators, and media buyers, has ensured our brief has been executed with precision and creativity.”
Roscoe Young, Marketing Manager, Ahmad Tea
KIND WORDS
“The careful thought BIRD put into their work, coupled with their excellent customer service, has made them an important partner for Ahmad Tea. Their network of highly skilled designers, creators, and media buyers, has ensured our brief has been executed with precision and creativity.”
Roscoe Young,
Marketing Manager, Ahmad Tea
KIND WORDS
“The careful thought BIRD put into their work, coupled with their excellent customer service, has made them an important partner for Ahmad Tea. Their network of highly skilled designers, creators, and media buyers, has ensured our brief has been executed with precision and creativity.”
Roscoe Young, Marketing Manager, Ahmad Tea
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Ahmad Tea
GREEN TEA
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Ahmad Tea
GREEN TEA
Ahmad Tea
GREEN TEA
SOCIAL
VIDEO
OUTDOOR
IN STORE
Ahmad Tea
GREEN TEA
Ahmad Tea
GREEN TEA
SOCIAL
VIDEO
OUTDOOR
IN STORE