S-RM
A sharper style of brand campaign
CHALLENGE
To help make risk management a standing item on the agenda for business leaders, and positioning S-RM as the trusted partner to solve complex problems.
STRATEGY
Business leaders aren’t short on confidence. Risk may be something to manage, but when challenged the majority believe they have it covered. Scare tactics don’t move the needle. To persuade this audience to proactively manage the risks they face, an intelligent conversation is required.
We needed to place risk in their world. We highlighted that risk exists, but always paired with the resolution of S-RM as the sharp thinking solution.
CREATIVE
Your first call.
A print, outdoor and digital audio campaign that positioned S-RM as the confident partner who can solve complex challenges. Risk highlighted; S-RM solution provided.
An elegant campaign, with each headline getting its own art directional approach and using a bespoke font from foundry F37 with the brand’s colour palette used to maximum effect. No stock shots of mountains or boardrooms. Brutally simple and distinctive headlines with a consistent branded sign-off.
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Design to make a brighter brand