GLOBAL
Design to make a brand brighter
CHALLENGE
Help one of Britain’s biggest and best media business bring the brightness of their consumer brand to their commercial marketing.
STRATEGY
Global has a stellar slate of radio stations and podcast shows along with the most comprehensive outdoor portfolio in the UK. We wanted to show the Global Effect on both the media they own, as well as the audience they reach.
CREATIVE
We created the flare; a design asset that commands attention and highlights the impact of Global’s portfolio.
We sourced a new stock library for the brand to use in commercial marketing, online and off. We developed a suite of new presentation templates with distinctive backgrounds and a bespoke font.
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