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Hatched Newsletter

JANUARY

JANUARY

JANUARY

Every month we peck out the best bits

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NEWS FROM THE NEST

We’ve been doing a bit of spring cleaning (in January) and giving our social channels a quiet refresh: new formats, more personality, and plenty of photos of Minty.

Go on, take a look and let us know what you think:

We’ve been doing a bit of spring cleaning (in January) and giving our social channels a quiet refresh: new formats, more personality, and plenty of photos of Minty.

Go on, take a look and let us know what you think:

Bird's Eye View

Bird's Eye View

TV AD OF THE MONTH - AUSTRALIAN LAMB

Visit Australia: where the lamb is grilled,
the smiles are audited, and the ads never miss.

Visit Australia: where the lamb is grilled, the smiles are audited, and the ads never miss.

OOH OF THE MONTH - GUESS

Guess have ditched their famous models and gone full meme

FONT OF THE MONTH - Glorich

Like a typeface that’s just been to a very elegant dinner party

ARCHITECTURE OF THE MONTH - Apartamento Varanda

Where your coffee sips come with extra chlorophyll

PHOTOGRAPHY OF THE MONTH - Malik Kaya

ARCHITECTURE OF THE MONTH
- Apartamento Varanda

Scenes that make you slow your scroll.

Where your coffee sips come with extra chlorophyll

PHOTOGRAPHY OF THE MONTH - Malik Kaya

Scenes that make you slow your scroll.

CHATTER FROM THE WIRE

CHATTER FROM THE WIRE

CHATTER FROM THE WIRE

YouTube continues to eat TV’s lunch
Brands are folding YouTube into (connected) TV plans. Warning - watching something on a TV size screen doesn’t mean TV quality. Ref: Baby Shark.

YouTube continues to eat TV’s lunch
Brands are folding YouTube into (connected) TV plans. Warning - watching something on a TV size screen doesn’t mean TV quality. Ref: Baby Shark.

Agentic is the latest prefix to commerce you need to know

Agent’s will source, short-list and buy your products. All you need to do is give them full access to your bank account.

Agentic is the latest prefix to commerce you need to know

Agent’s will source, short-list and buy your products. All you need to do is give them full access to your bank account.

PECKING AT
THE FEED

PECKING AT
THE FEED

PECKING AT
THE FEED

I asked the universe for a sign… and the algorithm delivered one in the clouds.


It’s simple: text on screen, straight from a Pinterest vision board… then a flip of the camera to show AI‑generated clouds revealing exactly what’s been wished for, in impossibly crisp sky typography.

Brands and creators are already remixing it to shoehorn in random product names, services, and store promotions. The charm is in the unmistakably synthetic AI aesthetic. The less plausible, the better.

So if you see more cloudy messages screaming at you from feeds this month, don’t panic, It’s just the universe doing sponsored posts now ☁️

I asked the universe for a sign… and the algorithm delivered one in the clouds.


It’s simple: text on screen, straight from a Pinterest vision board… then a flip of the camera to show AI‑generated clouds revealing exactly what’s been wished for, in impossibly crisp sky typography.

Brands and creators are already remixing it to shoehorn in random product names, services, and store promotions. The charm is in the unmistakably synthetic AI aesthetic. The less plausible, the better.

So if you see more cloudy messages screaming at you from feeds this month, don’t panic, It’s just the universe doing sponsored posts now ☁️

We hope you’ve enjoyed this month’s BIRD newsletter. 

Until next time!

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