Our latest work with Ahmad Tea has been the launch of their first ever global campaign dedicated solely to green tea.

Rather than leaning into the familiar wellness tropes of calm, balance, and botanical bliss, we took a bolder, more direct route: green tea should taste extraordinary.

The campaign celebrates precision at every stage; from sourcing the finest leaves in China’s golden triangle to the careful timing of the pick, and the expert blending that follows. Every detail is crafted to deliver the best-tasting cup. It’s Ahmad Tea’s green tea, seen through the lens of obsessive quality.

The creative leans into liquid-focused visuals: rich macro photography, slow pours, steam, colour, and clarity, designed to make people crave green tea the same way they crave coffee or wine. Less lifestyle, more flavour.

Running across key markets including Czechia, Vietnam, and the Middle East, this multi-channel push spans digital video, print, OOH, social and point of sale with creative adapted by region to reflect local portfolio favourites (from Pure Green to Jasmine, Mint, and Fruit blends).

The campaign also marks a strategic shift for the brand: positioning Ahmad Tea as the tea lover’s tea. Not just a global brand, but a global standard. Because when it comes to taste, Ahmad Tea is made better, and tastes better.